Gary Shteyngart connects 1980s New York with contemporary Atlanta
(Updated March 2025)
The New Yorker doesn’t feature fiction set in Atlanta very often, but it did so this June with “The Luck of Kokura” by Gary Shteyngart. Barry Cohen, the protagonist of the story, is a hedge fund manager who flees a complicated life in Manhattan and probable insider trading charges, riding the “Hound” (Greyhound bus) to Atlanta and crashing the apartment of a former employee who lives there. “Crashing” captures the spontaneity but not the flavor of his stay, as the former employee Jeff Park lives in a “palatial” 4,000-square-foot luxury condo downtown with a “frigate-size couch” and a button-operated Lutron window shades, wears Lanvin sneakers ($500+) and a “seven-figure” Rolex watch, drives both a Ferrari California and a Bentley ($200,000+ apiece) and parks in special VIP zones for luxury cars. Barry’s own obsession with luxury watches seems the ultimate in conspicuous consumption in an era when time is incorporated into cell phones. Some Atlanta-New York comparisons seem odd (comparing the BeltLine to the High Line seems a stretch), but a focus on Atlanta’s money and ostentation seems right on. As does its focus on inequality, the haves and the have-nots, those who are lucky and those who are not.


Shteyngart’s opening reference to a Keith Haring painting hanging in Jeff Park’s Atlanta apartment and the premise of the financial trader in free fall immediately evoke the 1980s and, at least to me, the blockbuster novel that satirized that era, Tom Wolfe’s Bonfire of the Vanities (1987). Continue reading Atlanta and the Bonfire of the Vanities


